Published thought-leadership:

 

NOtable work:

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Nespresso holiday campaign

Lead campaign through insight development, creative brief, and communications strategy that delivered 2x over benchmarks for VCR and 3x for engagement rate while outperforming brand's hero content in less than half the time.

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KIND social audit & tactical plan

Audit of paid, earned, and owned social efforts along with competitive analysis and content audit resulting in a refined strategy that capitalized on brand values.

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NESPRESSO SOCIAL AUDIT

Complete audit of existing social efforts and their value, competitive trend analysis, and plan for implementing refined strategies.

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PERRIER UGC STRATEGY

Built a custom process for scraping UGC content from Instagram in order to fill gaps in content types. 60% of top posts were developed from this program.

 
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LUNCH BREAK GEO-FILTER

NY Daily News

Developed a Snapchat Geofilter for Perrier activation within a week of beginning on client business. Resulted in higher impressions for client at little cost.

Bose Fantracks Super Bowl 50

Adweek

Introduced real-time campaign optimizations resulting in a 150% increase in custom conversation and user engagement which boosted overall awareness.

COCA-COLA RACING LIVE-TWEET

Fostered 4x increase in engagement by building a real-time content framework and publishing directly from the event.

 

#SUITSONSET LIVE-STREAM

Influencer blog

Ideated, sold, and implemented the first entertainment live-stream less than a month after Periscope's release.

SUITS BEHIND THE LENS

New York Post

Increased attendance 43% by implementing a defined channel strategy. No additional cost to client and also yielded a 40% user conversion rate.

SUITS PREMIERE GIF-A-THON

PopKey Blog

Built relationship with vendor to provide a GIF keyboard for Suits resulting in 126k+ earned reach at no cost.

 

OREO GRAMMY'S GIEAWAY

Chirpify Blog

SUBWAY JANUANY LAUNCH

Adweek

OREO SNACKHACKS

Adweek