Nespresso holiday campaign
Lead campaign through insight development, creative brief, and communications strategy that delivered 2x over benchmarks for VCR and 3x for engagement rate while outperforming brand's hero content in less than half the time.
KIND social audit & tactical plan
Audit of paid, earned, and owned social efforts along with competitive analysis and content audit resulting in a refined strategy that capitalized on brand values.
NESPRESSO SOCIAL AUDIT
Complete audit of existing social efforts and their value, competitive trend analysis, and plan for implementing refined strategies.
PERRIER UGC STRATEGY
Built a custom process for scraping UGC content from Instagram in order to fill gaps in content types. 60% of top posts were developed from this program.
LUNCH BREAK GEO-FILTER
Developed a Snapchat Geofilter for Perrier activation within a week of beginning on client business. Resulted in higher impressions for client at little cost.
Bose Fantracks Super Bowl 50
Introduced real-time campaign optimizations resulting in a 150% increase in custom conversation and user engagement which boosted overall awareness.
COCA-COLA RACING LIVE-TWEET
Fostered 4x increase in engagement by building a real-time content framework and publishing directly from the event.
Ideated, sold, and implemented the first entertainment live-stream less than a month after Periscope's release.
SUITS BEHIND THE LENS
Increased attendance 43% by implementing a defined channel strategy. No additional cost to client and also yielded a 40% user conversion rate.